INNOVATIVE MODES OF PREACHING ISLAM

Abstract

In Holy Quran the word “Da’wah” is used to convey the meaning of Media. Da’wah is the most eloquent and unique expression which is not only comprehensive and Universal but also covers also sources of media. Da’wah doesn’t mean to deliver message to limited people but it also contains the attributes of acceptance and effectiveness so that it can achieve success. Therefore, Da’wah includes constant struggle, movement and meaning of life. It is a universal fact that the da’wah is a key factor in the life of the ideological and reformist and revolutionary movements. The Failure and success of a movement depends to a large extent on the effectiveness and ineffectiveness of the Da’wah. For the effectiveness of Dawah its means and sources must be modern and attractive. On the other hand old and outdated means make even the most compelling message ineffective.